Sometimes a road is much more than a road. It’s a centerpiece for a community, a meeting place, and a charming destination filled with attractions. In Greenville, South Carolina, you can’t talk about lovely roads without mentioning Augusta. Located in the heart of downtown, Augusta Road is home to all sorts of shops and amenities: restaurants, flower shops, food markets, hardware stores, a shopping center, bakeries, fitness centers, a library, and even an old-fashioned soda fountain. It’s one of the oldest neighborhoods around, and it gives you quick access to other parts of the city. Whether you’re new to the area or just visiting, scroll down to learn all about August Road.
All About Augusta Road
“For many Greenvillians, Augusta Road is a place, not a pavement; it is, in fact, a way of life.”
Although we can’t know for sure, it is believed that Augusta Road was originally established by the Cherokee Indians as a route to the Savannah River. It was bestowed with the name Augusta in the 1830s because it led from Greenville to Augusta, Georgia. Many goods were transported along the road, including produce and livestock. It was also a mail route and a popular path for stagecoaches traveling to Georgia.
The first train depot arrived in 1853, and it became a hotspot in Greenville during the Civil War, as people gathered there to share news, ship supplies, and travel. Decades later, in 1913, the street was finally paved. It was soon home to a vibrant community and included schools, churches, a country club, and many practical businesses (pharmacy, bank, laundromat) as well as entertaining attractions (a bowling alley, billiard parlors, and Greenville’s Baseball Park). By the 1950s, Augusta Road was also home to Greenville High School (1938), Greenville Army Air Base (1942), and the Lewis Plaza Shopping Center (1948). Both then and now, residents often find that they have everything they need on Augusta Road.
Hankering for some good food? Fancy a drink? Along Augusta Road, you’ll find all these fine establishments:
- Augusta Grill
- The Bakery Off Augusta
- The Beer Joint
- Blockhouse Restaurant
- Brick Street Cafe
- The Common Cure
- Como’s Pete’s #4
- Oriental House
- The Pickwick Pharmacy & Soda Fountain
- Thai Restaurant
- Zoë’s Kitchen
- The 05
As you stroll along Augusta Road, you’ll find a number of shops worth exploring. Whether you have a specific item in mind or you’re simply browsing, the friendly people at these local businesses will welcome you with a smile:
- Antiques on Augusta (an antique shop)
- Bernhardt House of Violins (a string instrument store)
- Duncan’s Hardware (a hardware store)
- The Elephant’s Trunk (a specialty toy store)
- Gage’s (a stationery and gift store)
- The Grey Goose (a children’s clothing store)
- Harrison Lighting (a lighting store)
- Kate Carlyle (a gift boutique)
- L’s Consignment Shop (a women’s consignment shop)
- The Needle Tree (a shop selling yarn, hand-painted canvases, and accessories)
- Paisley & Paper (a stationery and gift store)
- Palmetto Olive Oil (a specialty food store selling olive oil and balsamic vinegar)
- Paws & Claws (a pet boutique)
- Savvy (a women’s fashion boutique)
- Twill (a women’s fashion boutique)
- Vestique (a women’s fashion boutique)
A few times each year, Augusta Road hosts events for the community. In the heat of summer and during the holiday season, check out these local festivities:
- Summer on Augusta: An annual event, Summer on Augusta features block parties and activities for all ages, including southern-themed events, a tomato pie contest, a shag contest, and plenty of cool drinks and live music.
- Holiday Open House: During this open house in November, families can celebrate the holiday season by visiting participating businesses. The event includes a visit from Santa, holiday music, carriage rides, hot cocoa, and festive treats.
- Lights on Augusta: Each year, businesses on August Road compete to be voted best decorated for the Christmas season, and everyone in the community gets a vote. Which business will get your vote this year?
Wouldn’t you like to live on Augusta Road? If you’re interested in joining a premier assisted living and memory care community in the heart of downtown Greenville, check out Waterstone on Augusta. Designed as a welcoming neighborhood within a neighborhood, our community is both relaxing and elegant, and we strive to enhance the quality of life of the seniors we serve through teamwork and unity. To learn more about our amenities and to view our lovely community, please schedule a tour or call us today at 864-605-7236.